Surprising in the cosmetic category

by luis miranda


"Gender Blending" has been in the pop culture conversation for many years specially in Japan.  Now with the recent rise of it as a Global cultural trend, Shiseido Japan has been brave enough to launch this surprising production against the codes of the cosmetic category. A nice build on it would have been the use youtube influencers to expand reach. If the campaign had been promoting an unisex product then it will be totally perfect.


Matrix of Emotions through the characters of Inside Out

by luis miranda


In our battle against indifference as planners our duty is to inspire and facilitate effective solutions that provoke an emotional response to our target that help to accomplish our objective. Despite a lot of people in agencies still associate "emotion" with "heart touching", this charming matrix based on the characters of the movie Inside Out can help to visualize the diversity of emotions necessary to define and improve the use of the word "emotional approach".


60 seconds of Indulgence manifesto, Bravo!!

by luis miranda


Brave ad, Brave client!! amazing way to bring to life the timeless proposition about following what moves you with the "pleasure" twist from Magnum. A perfect fit for using the transgender cultural element (used before by Clean & Clear and H&M) to increase relevancy and amplify awareness and earned media.


Solving one of the biggest Airline's pain points

by luis miranda


Losing your luggage is maybe the worst experience you can have with an airline company. Airlines invest on communications to reduce the negative impact of that experience in the brand and the business. Finally, Air France and KLM has behaved as companies of a digital world and worked together to develop what is an intuitive and effective solution to the Lost Luggage experience by jumping in the trackable products trend. The result  a digital platform (connected product + service)  that will allow you to track your luggage  is nothing new (you already can track your packages and mail ) but it will be make a difference in travelers' lives. At the end tangible value is the best demonstration of a position and a compromise. I'm looking forward to see this implemented in any airline soon.