Great short talk from Andy Davison (Flamingo UK) about Insights, He defined Insight as “a disturbance in the discourse”. Totally agree on these key points against the Insight's stereotype:
- Truth is less important than you think
- Insights don't only come via consumers
- Insight don't need to be deep
The company’s Power Sleep app harnesses the computational power of the devices to crunch cancer research data at a time when they’re otherwise not in use.
Not a new approach but very well executed under the idea of "Life is a Beautiful Sport". Beautifully dramatizing that moment where you bet all in, where the risk and the fear to fail equally feeds the excitement of a possible winning. An epic view of the energy dynamics behind moments that make you feel most alive.
This is a great video where Les Binet and Peter Field discuss the findings from their new book, The Long and the Short of It. They provide some brilliant advice on balancing marketing investment between long-term brand-building and short-term sales activation.
This is a funny commercial for the coming Muppets movie. To tap into a big cultural event like the #GoldenGlobes they made a parody of campaigns using tweets of people, faked a social tension: based on (fake) people outraged on twitter because the Muppets Movie wasn't nominated for awards and dramatized it in a #Epic and #Funny way. Well done Kermit & friends.