27 years of Space Ibiza!! documentary paying tribute to one of the best clubs in the world

Millennials don't exist!!! Amen

Brilliant execution for a perfect concept

Maybe it will be the ad of 2016. The light, the shots, the flow create a perfect emotional visual poetry where the music wrap you into delightful 1:30 seconds.

How to speak through your employees.... brilliant example from Volvo

The Music and The Tone set the pace of this great piece of storytelling. A powerful execution for a common brief mostly poorly executed.

#SmartAdswithaDarkSide - The Conspirancy of #NativeAdvertising

South Park again,  always hilarious on bringing to life society tensions and trends. In this case, showing the pain points of digital advertising and native ads where looks like the ads have an artificial intelligence and a dark side.

#WholeFoods' #BehavioralEconomics style for #Donations, almost infallible..

Funny exaggeration on how Whole Foods tries to drive donations at the point of sale through a mix of Behavioral economics and basically the influence of public judgment. Effective approach but not this time.

Meet Jane st, the fempowerment agency

John St. did it again, after “prankvertising”, “catvertising”  and birthday “pink ponies”, now they cater to the fempowerment trend in our industry about empowering women through advertising.... hilarious as usual

A Company approach for longterm brand building

"REI will be closed on Black Friday, and pay its 12,000 employees not to work that day",  

no doubt it's a provocative press note that will generate a lot of positive buzz. Let's talk about the brilliant idea behind it:

- It's a Big communication idea that demonstrates a purpose beyond the brand but from the whole company.

- It takes a disruptive angle to standout in the category precisely by breaking the behavioral habit of the whole retail category in that big sales day. That path, helps to build a bridge that connects with several cultural tensions (less vs more consumerism, connected life vs unplugged mindful life,....) to leverage an aspirational company attitude for people to identify with.

- Reinforces a positive relationship and morale with the employees (not sure about the rest of stakeholders lol...)

- Most importantly and less common, this approach shows a company that embraces also a long term brand building not just short term sales. As REI prioritizes the demonstration of a POV and its brand purpose over the financial loss of closing all the stores in Black Friday, that's a real sacrifice where a CEO had the guts to be brave, well done dude.   (it made me think of Patagonia with "Don't buy this jacket".  

- On top of all said the execution is really funny

Good luck to REI, hopefully this bravery consumers reward REI with a well deserved increased of anticipated sales.

"I think that the good and the great are only separated by the willingness to sacrifice" Kareem Abdul- Jabbar

Surprising in the cosmetic category

"Gender Blending" has been in the pop culture conversation for many years specially in Japan.  Now with the recent rise of it as a Global cultural trend, Shiseido Japan has been brave enough to launch this surprising production against the codes of the cosmetic category. A nice build on it would have been the use youtube influencers to expand reach. If the campaign had been promoting an unisex product then it will be totally perfect.

Matrix of Emotions through the characters of Inside Out

In our battle against indifference as planners our duty is to inspire and facilitate effective solutions that provoke an emotional response to our target that help to accomplish our objective. Despite a lot of people in agencies still associate "emotion" with "heart touching", this charming matrix based on the characters of the movie Inside Out can help to visualize the diversity of emotions necessary to define and improve the use of the word "emotional approach".

Charming insightful chain on how to age gracefully

Digital Transform...what?

60 seconds of Indulgence manifesto, Bravo!!

Brave ad, Brave client!! amazing way to bring to life the timeless proposition about following what moves you with the "pleasure" twist from Magnum. A perfect fit for using the transgender cultural element (used before by Clean & Clear and H&M) to increase relevancy and amplify awareness and earned media.

Flic, The Wireless Smart Button ‪#‎simplicity‬

Terrific simplicity to create physical one-push interactions anywhere. Just assign an interaction you do through your smartphone to a physical button and Voila!! 

Feeling remotely #touch

The whole story here: http://www.fastcodesign.com/3040689/the-touchable-future-of-communication

Congrats to @Shackletongroup for the best idea for Xmas #SantApp

Technology at the service of children´s dreams, giving their innocence back.

App Store: https://itunes.apple.com/en/app/santapp/id944981884

A gret step for being empatethic

Drones + Art by Cirque du Soleil

Solving one of the biggest Airline's pain points

Losing your luggage is maybe the worst experience you can have with an airline company. Airlines invest on communications to reduce the negative impact of that experience in the brand and the business. Finally, Air France and KLM has behaved as companies of a digital world and worked together to develop what is an intuitive and effective solution to the Lost Luggage experience by jumping in the trackable products trend. The result  a digital platform (connected product + service)  that will allow you to track your luggage  is nothing new (you already can track your packages and mail ) but it will be make a difference in travelers' lives. At the end tangible value is the best demonstration of a position and a compromise. I'm looking forward to see this implemented in any airline soon.