Losing your luggage is maybe the worst experience you can have with an airline company. Airlines invest on communications to reduce the negative impact of that experience in the brand and the business. Finally, Air France and KLM has behaved as companies of a digital world and worked together to develop what is an intuitive and effective solution to the Lost Luggage experience by jumping in the trackable products trend. The result a digital platform (connected product + service) that will allow you to track your luggage is nothing new (you already can track your packages and mail ) but it will be make a difference in travelers' lives. At the end tangible value is the best demonstration of a position and a compromise. I'm looking forward to see this implemented in any airline soon.