Surprising in the cosmetic category

by luis miranda


"Gender Blending" has been in the pop culture conversation for many years specially in Japan.  Now with the recent rise of it as a Global cultural trend, Shiseido Japan has been brave enough to launch this surprising production against the codes of the cosmetic category. A nice build on it would have been the use youtube influencers to expand reach. If the campaign had been promoting an unisex product then it will be totally perfect.