Matrix of Emotions through the characters of Inside Out

by luis miranda

In our battle against indifference as planners our duty is to inspire and facilitate effective solutions that provoke an emotional response to our target that help to accomplish our objective. Despite a lot of people in agencies still associate "emotion" with "heart touching", this charming matrix based on the characters of the movie Inside Out can help to visualize the diversity of emotions necessary to define and improve the use of the word "emotional approach".