#AzeliaBanks for @Asos #Youtubeshopwindowfeature

by luis miranda

Until video recognition platforms like TVTalk  get mainstream and focus on shopping, brands will continue working different approaches to integrate shopping capabilities in videos (a.k.a shoppable videos). Nothing new (I remember one interactive video from Nike some years ago where you could buy a pair football shoes just pointing the video), this one from ASOS replicates a shopwindow kind of a second screen. BTW Great vibes from Azelia ;)