The insight got me because of sometimes I've also been one of these hipnotized people of the ad and of course I've felt the dissagrement of somebody (friend, gf, ...) with the situation.
A lot of people are hipnotized and slaves of their mobile. This doesn't let them to enjoy shared moments with other and make us solitary stupids
WindowsPhone put the conversation on the table and sell itself as the solution.
It's also a smart way to attack competitors, specially iphoners ;)